Izumi Sentul Realty Pushes Smart, Integrated Housing as Indonesia Faces 9.9 Million Unit Backlog
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JAKARTA, investortrust.id — Indonesia’s housing backlog, currently at 9.9 million units, underscores the urgent need for integrated, future-ready living solutions, according to PT Izumi Sentul Realty President Director Hiramsyah S Thaib.
Speaking at the launch of Opus Park, a 35-storey apartment project in Sentul, West Java, on Wednesday, June 4, 2025, Hiramsyah emphasized that providing adequate housing is fundamental to national welfare. He cited Singapore’s success in leveraging public housing to drive prosperity, with its GDP per capita reaching $90,689 in 2024—nearly 20 times that of Indonesia.
“History shows that prosperous nations begin with decent housing. It’s the most effective way to elevate a society,” Hiramsyah told reporters at the Fairmont Hotel Jakarta.
The Opus Park development is a collaboration between Japan’s Sumitomo Corporation, Hankyu Hanshin Properties Corp, Indonesia’s Gobel Group, and PT Sentul City Tbk (BKSL), developed through PT Izumi Sentul Realty.
Urban Design for a Changing Lifestyle
Hiramsyah argued that integrated housing is no longer optional, especially as lifestyles shift post-pandemic. “The future is about one-stop living—where work, education, healthcare, and leisure are all within reach,” he said.
Located in Sentul City, Opus Park has adopted a Transit-Oriented Development (TOD) approach to enhance urban mobility. “With remote work rising, access to toll roads, schools, shopping, and healthcare must be seamless,” Hiramsyah added.
The project has evolved from a conventional design into a “smart eco apartment” concept. It incorporates Internet of Things (IoT) features and adheres to 5R environmental principles—Reduce, Reuse, Recycle, Repair, and Recover—to ensure long-term sustainability.
Targeting the Youth Market
With over 80% of Indonesia’s population now comprising millennials and Gen Z, Hiramsyah believes these generations prefer apartment living over landed homes due to its simplicity, safety, and modern amenities.
“Today’s young people want convenience and safety. That’s why apartments—especially smart, well-located ones—are in high demand,” he said.
Opus Park offers 1,037 units across three towers, with one-bedroom units starting at 40.54 m² for Rp 778 million (around $47,700), and three-bedroom units of 160.10 m² priced at Rp 3.10 billion (around $190,000). Each unit has direct access to AEON Mall Sentul, and the complex is just 7–8 minutes from the Jagorawi Toll Road.
Additional amenities in the vicinity include IKEA Sentul City, RS EMC Sentul City hospital, Trisakti University, fast food outlets like KFC, and the local Pasar Bersih market.
“This transformation into a smart eco superblock adds tangible value that today’s consumers are looking for,” Hiramsyah concluded.