DFI Nusantara, Operator of IKEA Indonesia, Swings to Profit and Charts Retail Growth Path
Main Takeaways
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JAKARTA, investortrust.id – DFI Retail Nusantara, the company behind IKEA and Guardian in Indonesia, has posted a net profit of Rp27 billion in the first quarter of 2025, marking a sharp turnaround from a Rp132 billion loss in the same period last year, as the firm accelerates its digital and omnichannel strategy amid shifting consumer behavior and inflationary pressures.
The company, officially known as PT DFI Retail Nusantara Tbk and formerly branded as HERO, is one of Indonesia’s leading retail players. It manages two prominent retail chains: Guardian, a health and beauty retailer, and IKEA Indonesia, the global furniture brand known for its design-led, affordable home solutions.
“Yes, based on our Q1 financial report, there’s been a significant improvement in performance. Our net revenue has increased, operational profit has improved, and overall, our bottom line has followed suit. These are the results we achieved during Q1 2025,” said President Director Hadrianus Wahyu Trikusumo during the DFI Journo Class event held at Graha HERO, South Tangerang, on Monday, May 5, 2025.
Wahyu emphasized that despite ongoing economic headwinds globally and domestically, the company maintained steady sales growth through targeted strategies, operational innovations, and customer engagement.
“Our positive performance is the result of operational efficiency, cross-division synergy, and ongoing investment in technology to enhance competitiveness. We are stabilizing operations while continuing to innovate and adapt to market needs,” he said.
Resilience and Brand Strength
Wahyu also highlighted key external challenges affecting the retail sector, including evolving consumer habits and inflationary pressure. However, he noted that these also open up opportunities, particularly in enhancing customer experience.
As a major player in Indonesia’s retail landscape, DFI Nusantara benefits from a wide operational footprint and strong brand equity. Guardian continues to be a trusted destination for health and beauty products across major and mid-sized cities. IKEA Indonesia, on the other hand, has established itself as a market leader in home furnishings by offering inspiring and functional shopping experiences at accessible prices.
“As a key player in retail, we understand that it’s not enough to simply offer products. We must deliver value, convenience, and relevant experiences. Our advantage lies in blending physical and digital channels, supported by brands our customers already trust,” Wahyu added.
Strategy: Precision and Expansion
Looking ahead, Wahyu detailed the company’s strategic focus. For IKEA Indonesia, the roadmap includes boosting store commerciality, optimizing layout design, and expanding its online segment to better serve evolving shopping behaviors.
Meanwhile, Guardian will continue refining its value proposition, enhancing its product assortment, and expanding its omnichannel reach to improve accessibility.
“Our expansion will remain selective. We are focused on strengthening our digital infrastructure, improving efficiency, and consistently delivering added value to customers,” Wahyu concluded.